DN Times is the leading multi-platform media company for Millennials and Gen Z. Our vision is to become the voice of Millennials and Gen Z in Indonesia.
When William and I founded IDN Media on 8th June 2014, we started with a vision: to democratize access to accurate, balanced, useful, and positive information and ultimately, to become the voice of Millennials and Gen Z in Indonesia and to bring positive impacts on the society.
IDN Media currently operates 4 digital media: IDN Times, Popbela.com, Popmama.com, and Yummy; a creative digital agency: IDN Creative; an event agency: IDN Event; and a creator marketing agency: IDN Creator Network.
We strongly believe that mobile, multi-platform, and interactive content are the next (now) big things. Most of our readers access our content via mobile, and since our mobile traffic has grown very rapidly in recent years, we have shifted our internal focus, including our editorial and technology, to be a mobile-first company. Besides mobile, multi-platform is the new era. We can no longer rely on a single platform (website or app) to attract readers. We have to keep adapting and creating content on the platforms they prefer. We have to be everywhere. Not only online, but we also have to be present offline. This is why we create innovative and cutting-edge events for Millennials and Gen Z through IDN Event. Lastly, we have to be interactive by engaging our readers and making them actively interact with our content. It is no longer a 1-way street, but a 2-way street.
In terms of values, we have 8 values that we believe in IDN Media: gender equality, unity in different races and ethnicities, unity in different religions, unity in different worldview, anti sexual harassment, anti bullying, anti stereotyping, and redefining beauty. These 8 values are what we genuinely believe in IDN Media and are fighting for every single day.
Since the beginning, William and I wanted IDN Media to become a 100+ years old sustainable company that was born from the digital revolution. In order to achieve this, there are 3 core mindsets that we feel are very important. First, focus and speed. It’s all about focusing on the things that really matter and executing at a very rapid pace. Second, customer-obsessed culture. There are 5 customers in IDN Media: Timmy, Audience/Readers, Clients/Advertisers, Partners, and Investors. Understanding that customers will never ever be perfectly happy and satisfied, we have to keep focusing our business and efforts to our customers and improving ourselves to make our customers happier and more satisfied. In the end, having a customer-obsessed culture is the only way to build a sustainable company. Third, work hard, be kind to one another, and amazing things will happen. I always believe that working very hard is the key to everything. It will never ever betray you. Let's combine our strong work ethic with being kind to one another. Let's not hurt each other while we are working hard toward our mission. Let’s show compassion and genuine care for each other. Let's keep being humble and down-to-earth, and show humility to others. The moment we think we are winning is the moment we are losing. Thus, let's work very hard and be kind to one another. I'm sure amazing things will happen.
When William and I founded IDN Media on 8th June 2014, we started with a vision: to democratize access to accurate, balanced, useful, and positive information and ultimately, to become the voice of Millennials and Gen Z in Indonesia and to bring positive impacts on the society.
IDN Media currently operates 4 digital media: IDN Times, Popbela.com, Popmama.com, and Yummy; a creative digital agency: IDN Creative; an event agency: IDN Event; and a creator marketing agency: IDN Creator Network.
We strongly believe that mobile, multi-platform, and interactive content are the next (now) big things. Most of our readers access our content via mobile, and since our mobile traffic has grown very rapidly in recent years, we have shifted our internal focus, including our editorial and technology, to be a mobile-first company. Besides mobile, multi-platform is the new era. We can no longer rely on a single platform (website or app) to attract readers. We have to keep adapting and creating content on the platforms they prefer. We have to be everywhere. Not only online, but we also have to be present offline. This is why we create innovative and cutting-edge events for Millennials and Gen Z through IDN Event. Lastly, we have to be interactive by engaging our readers and making them actively interact with our content. It is no longer a 1-way street, but a 2-way street.
In terms of values, we have 8 values that we believe in IDN Media: gender equality, unity in different races and ethnicities, unity in different religions, unity in different worldview, anti sexual harassment, anti bullying, anti stereotyping, and redefining beauty. These 8 values are what we genuinely believe in IDN Media and are fighting for every single day.
Since the beginning, William and I wanted IDN Media to become a 100+ years old sustainable company that was born from the digital revolution. In order to achieve this, there are 3 core mindsets that we feel are very important. First, focus and speed. It’s all about focusing on the things that really matter and executing at a very rapid pace. Second, customer-obsessed culture. There are 5 customers in IDN Media: Timmy, Audience/Readers, Clients/Advertisers, Partners, and Investors. Understanding that customers will never ever be perfectly happy and satisfied, we have to keep focusing our business and efforts to our customers and improving ourselves to make our customers happier and more satisfied. In the end, having a customer-obsessed culture is the only way to build a sustainable company. Third, work hard, be kind to one another, and amazing things will happen. I always believe that working very hard is the key to everything. It will never ever betray you. Let's combine our strong work ethic with being kind to one another. Let's not hurt each other while we are working hard toward our mission. Let’s show compassion and genuine care for each other. Let's keep being humble and down-to-earth, and show humility to others. The moment we think we are winning is the moment we are losing. Thus, let's work very hard and be kind to one another. I'm sure amazing things will happen.